Get ready…
Our Fall ’12 collection is due to launch in stores mid-July and online early-August. We shot the catalog back in the first week in April, on a brisk day, traipsing the streets and alleys of Chicago. Now it’s 100 degrees here today, but perhaps a behind the scenes look at the Fall ’12 photo shoot will take you, at least momentarily, to a cooler place.
Try out this year’s huge neon trend! Neon goes great with the ‘Kaleidoscope Skirt‘.
We’ve said this before, but just in case you missed it, Mata means mother in Hindi. For that reason, and because we work with women’s cooperatives, we tend to get a little into Mother’s Day. So here’s a special Mother’s Day post.
I celebrated Earth Day by having a mini picnic and wearing Mata’s ‘Blue Belle Dress‘.
By choosing to wear Mata’s clothing you are making a difference. Usually fashion is seen as having a negative effect on our planet (lots of dyes and chemicals are used to produce garments). Luckily for us, most of Mata Traders’ pieces are hand block printed with eco-friendly vegetable dyes. Mata also uses fair trade cotton, which means they support small family farms and follow environmental standards that restrict the use of agrochemicals and encourage sustainability.
