Behind the Scenes: Spring Farm Photo Shoot
- Maureen Dunn Fetscher
- 21 Jun, 2023
Hi there! I’m Maureen, Mata Traders’ founder and creative director, here to take you behind the scenes of our latest Spring 2023 photoshoot. Our setting? Beautiful County Rail Farm in Huson, MT.
In a lot of ways, Missoula has felt like a sister city to Chicago - it’s a big, small town - it has a university, natural beauty everywhere, an open and inclusive spirit, and is laden with artists, makers, and entrepreneurs. While our staff keeps things moving back in Chicago, I feel so lucky to have this landscape of amazing women (many of whom are willing to model for us, as you'll see!) supporting the brand here.
One reason I enjoyed this photo shoot so much was that it gave us the opportunity to work with some seriously bad-ass local Missoulian female entrepreneurs and creatives. The day was so easy and fun. Honestly, this post will read as more of a who’s who of this shoot than a play-by-play of the day, but I promise you’ll love them as much as I do.
Our photographer Rio Chantel, who takes the most exquisite photos and brings out the natural beauty in all of her subjects, really set the tone for the day. The environment felt supportive and collaborative, which is always how I do my best creative work. Here we are just getting rolling:
The shoot took place at County Rail Farm, a small queer run organic farm owned by Tracy Potter-Fins and Bethany Stanbery. They not only agreed to host the shoot at the farm, but also to be featured in it, and while their abundance of blooms were a major highlight, their adorable little daughter Imogen stole the show. Here they are looking cute in Mata wear:
To learn more about the farm and their flower business, Field Five Flowers, check out our Q+A with Bethany.
Imogen assisting with the photoshoot :)
Side note: if you ever find yourself in Missoula in the summer, stop and see Tracy and Bethany at our farmers market, which was voted the 4th best farmers market in the country in 2022 by USA Today. They have delicious organic greens and their flower bouquets are like little curated works of art (check out Field Five Flowers' Instagram account for some beautiful bloom pics).
And finally, proof I was here that day, too. I might look like I’m chilling, but most of the day I ran around taking loads of video footage to share with you all!
This photoshoot was a celebration of more than just our latest collection - it was a day to spotlight these fierce Missoula women and everything they're offering the world from our little town. Lately, I've been so energized to reconnect with Mata's design roots, and surrounding myself with this creative group got me even more excited about the Spring/Summer 2024 collection we're currently developing (yep, we start this far ahead!) and this upcoming fall collection. We'll debut some new textiles as well as some tried and true Mata fits that our customers love.
Happy summer and keep supporting ethical fashion!