With the speed and effortlessness that comes with ordering anything these days, it’s easy to forget what’s behind a product. You order it, it shows up. Sometimes it arrives in what feels like record time. You order it. It’s there.
It’s so easy.
It’s no wonder we don’t think a lot about the fact that people are behind all of these things. Garments (most) aren’t made entirely by machines yet, because humans are still better at it.
For a Mata dress:
Someone carved a block.
Someone washed, dried, and pinned fabric to a table.
Someone prepared ink, and stamped the first layer of the design on the fabric.
Then the second layer.
Then the third.
Someone hung it to dry and prepared it for stitching.
Someone planned out the pattern, and cut the fabric into each piece to be made into a dress.
Someone stitched together each and every piece of the dress.
Someone prepared a needle and thread and added the hand embroidery.
Someone ironed, folded, tagged, and packed it.
Someone unpacked it.
Someone (many ones, haha) wore it, took photos of it, put those photos on a website, added product details, and sent emails and social media posts about it so you could see it.
You buy it.
It shows up.
Kind of hard not to consider your clothing to be a wearable story when you think about it this way, isn’t it?
Discover your next wearable story here in our New Arrivals!