JHOOLE

JHOOLE

Hannah and Michelle hard at work

We want to thank Hannah Warren, founder and Executive Director of Jhoole, for being such a fabulous host!  We spent two lovely days designing in the peaceful town of Maheshwar – best known for the talent of its handloom weavers – in Madhya Pradesh (central India) where Jhoole is located.  It was a true relief to escape the chaos of big-city India for a moment; Maheshwar, with a population of just over 20,000, actually feels chill, like a village!  We ate home cooked meals and got to know the townspeople a bit.


recycled denim Frill bag available Oct 1

Jhoole is an eco-friendly, fair trade apparel producer that strives to empower female artisans and their communities; they work almost exclusively in discarded, misprint and recycled fabrics.  Check out our Winter 2010 Frill bag (available in stores and online Oct. 1, 2010) which we designed out of their recycled denim, and stay tuned for Mata Spring 2011 when we plan to debut dresses made from recycled chiffon and misprint fair trade jersey!


Jhoole co-op member cutting fabric