I arrived on Wednesday morning at our co-op in Rajasthan to find our Spring 2011 collection well on its way toward completion, since Maureen was here two weeks prior and did a spectacular job getting things started!
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Ethical Fashion Blog
My second day here at the cooperative in Mumbai were were eating lunch with some of the ladies and the topic of shorts came up. You see, shorts are the new hot fashion item here. All the ladies had a pair. But India is quite a modest country, and showing too much skin is taboo. Shorts are too revealing to wear in public, except in the upscale districts of Mumbai where the rich and famous reside. So while all the ladies had a new pair of shorts, they all admitted to only wearing them in their own homes. They never actually wear them out of the house.
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Our awesome new sales coordinator, Taylor, is also a photographer, and on June 1st she shot Mata’s winter catalog. Taylor jumped into Emily’s position while she’s on maternity leave, and has already proven her ability to juggle a million things at once. We love her hard-working, creative spirit.
Just arrived from India this week, our new line has got us looking forward to warm weather. New dresses, jackets, skirts, and tops in the bold block print fabrics we're known for. Lots of hand-stitched details. Plus cute accessories, like headbands, scarves, and bags. Beautiful new jewelry, too.
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Welcome to Mata Traders' blog!
We'll use this space so you can learn more about Mata Traders and the women's cooperatives and artisans that make our clothes and jewelry. Please check back here often for stories and pictures from our travels in India, anecdotes about starting up a small business, information on fair trade, and discussion of the latest fashion. We'll also use this space to offer special deals on our fair trade clothing and accessories and to announce events where we'll be selling our line.