Ethical Fashion Blog

STRETCHING OUT SUMMER
This weekend is the “last weekend of summer” and I’ve been living it up and wearing my most summery pieces, as tomorrow is the last day to wear white…(does anyone follow that rule anymore?)
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IT’S AUGUST ALREADY?
This summer has been scorching.  Also, this summer has been the busiest.  Lots of exciting projects!  I’ve pretty much resorted to wearing dresses only.  This slightly cuts my prep time in the morning – dresses are no-brainers because it’s like an instant outfit.
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AMERICA!
The 4th of July is one of my favorite holidays.  Three day weekends, fireworks, bar-b-ques, freedom.  Mata’s Prairie Top was the perfect top to show my patriotism.  It is such a good summer top – practically all of Mata’s pieces are 100% cotton.  I also wore this earlier in the day.  I get so many compliments on that dress, and I love the chambray.
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In the Garden
Hello, everyone!  Here I am guest blogging for Mata!  I have always been a fan of this brand, and have a sizable Mata collection in my closet.  I am such a blog junkie, so it’s neat to be writing instead of reading.  
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Welcome New Fashion Blogger!
Laura is a wardrobe and image consultant and first came to Mata as a design intern from the Illinois Institute of Art – Chicago.  Besides modeling in our catalogs, she also styled several of them and designed the layout.  She’s got some serious fashion chops, and we love her intuitive sense of style and coolness.
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Fair Trade Lingerie is Not Easy to Find
Michelle got married on Saturday!  It turned out to be a fabulous event and all of us bridesmaids were looking great in our fair trade bridesmaids dresses.  We’ll be sure to post lots of pics as soon as we get them from the photographer.
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A Very Mata Wedding Shower
Yesterday was Michelle’s wedding shower, and as you can see, Mata Traders was very well represented!  Here we are all decked out in our Mata fashions.  One of the co-ops we work with is making the bridesmaids’ dresses, which will be a similar design to the Gold Coast dress – seen below on Michelle and Andrea (Michelle’s sister and maid of honor).
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Spot a Mata (Online Edition)
San Francisco fashion blogger Modelina Michelle found us in local boutique Marmalade, and if you’re in the Bay area, you can, too!  Entitled “Sweet Bohemia,” Michelle’s post features the Edgewater dress, Lakeshore dressSkylark skirt, and Symphony skirt from our new Spring line.  She notes Mata’s bright colors, bold patterns, and laid back bohemian vibe, but she’s just as impressed with the line’s social impact – empowering Indian women.  She asks, “How often can you buy a dress for yourself and help empower other women at the same time?”  Thanks for the shout out, Michelle!
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Our Skirt is Famous!
Well, maybe not THAT famous, but we are so proud of our little Arbor skirt for making it on a TV show!  She was just a little fair trade skirt, and now she’s hit the big time.  It was only by chance that we found out our skirt is a star. Our designer Kristin spotted it when she just happened to be watching her guilty pleasure, the show Pretty Little Liars.  She was amazed to discover that our Arbor skirt from Winter 2010 is featured on one of the actresses!
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JHOOLE
We want to thank Hannah Warren, founder and Executive Director of Jhoole, for being such a fabulous host!  We spent two lovely days designing in the peaceful town of Maheshwar – best known for the talent of its handloom weavers – in Madhya Pradesh (central India) where Jhoole is located.  It was a true relief to escape the chaos of big-city India for a moment; Maheshwar, with a population of just over 20,000, actually feels chill, like a village!  We ate home cooked meals and got to know the townspeople a bit.
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Designing Women
I arrived on Wednesday morning at our co-op in Rajasthan to find our Spring 2011 collection well on its way toward completion, since Maureen was here two weeks prior and did a spectacular job getting things started!
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MODESTY A LA MODE
My second day here at the cooperative in Mumbai were were eating lunch with some of the ladies and the topic of shorts came up.  You see, shorts are the new hot fashion item here.  All the ladies had a pair.  But India is quite a modest country, and showing too much skin is taboo.  Shorts are too revealing to wear in public, except in the upscale districts of Mumbai where the rich and famous reside.  So while all the ladies had a new pair of shorts, they all admitted to only wearing them in their own homes.  They never actually wear them out of the house.
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